Nourishing the Future: The Vision Behind OneHope Winery Pt. 3
Join Forrest Kelly and Jake as they dive into the inspiring journey of One Hope Winery, a brand that merges the concepts of hope and wine to create a unique impact. The conversation highlights how the founders view their product not just as a beverage, but as a vessel for spreading hope and fostering community connections. Jake shares personal anecdotes about his entrepreneurial roots, tracing back to his family’s history and the values instilled by his grandmother and mother. As they explore the evolution of One Hope from a singular idea to a multifaceted brand, the discussion emphasizes the importance of maintaining a hunger for growth and innovation in the wine industry. Listeners will be captivated by the vision of building a wine brand that is iconic and deeply impactful for this generation and beyond.
Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.
Companies mentioned in this episode:
- One Hope Winery
- Stater Brothers
- University of Arizona
- Chico State
- Bay Area
- Silicon Valley
- Stanford
- Berkeley
Forrest Kelly
Welcome. Welcome to The Best 5 Minute Wine Podcast with Forrest Kelly.
Jake
And our purpose is to nourish the Future.
Forrest Kelly
The Best 5 Minute Wine Podcast
Forrest Kelly
Is singular in form, yet it can encompass infinite potential. Tell me a little bit about the thinking behind One Hope Winery.
Jake
One Hope's both our service and our product. Bringing people together is our service. You know, we do it through wine tastings.
And I used to think about our product as being wine, but our product is really hope and it comes in the form of a bottle of wine. And so you take these two words that are two of the most powerful words in the English language and put them together. It is all one word. The brand.
There's a little extra space between the E and 1 and the H and hope to make it easier on your eyes. We're a very unique brand that's brought two strong words together and represent our service and our product.
And our purpose is to nourish the future. And it has been since day one and one. Hope works perfectly with our North Star.
And our purpose of nourishing the future and our visions to build the most innovative, iconic, and impactful wine brand of this generation. And when we realize that vision will have served our purpose.
When you go to our website and you kind of look at the about us and you notice like, we're. We're living our mission day to day, which is sharing wine and giving hope, and that ladders up and serves our purpose as well to nourish the future.
So I started off as Hope Wine and I would always describe it that it was gonna be this one overarching brand of hope with lots of products and lots of causes underneath it, and over time, it developed from one overarching brand of hope to one Hope.
Forrest Kelly
Yeah, sometimes when you're standing inside the winery, which we'll get into in just a second, but when everybody's gone home and you're there by yourself and you're standing in that huge building and you just got look around and go, wow. This all started from the back room standing in a slop bucket at Stater Brothers.
Jake
I do. And I have my original truck that I started delivering our first cases out of the back of my truck.
It's a 2007 F150 and it's parked out in front of the winery. And it is part of what we share with people.
You know, a lot of nice cars come into the winery now because we're a nice and fairly exclusive tasting room here in the heart of Napa. And so you tracked a lot of Fancy cars, my beat up truck. It's there to remind everybody that of where we started.
You know, to this day I still kind of have that mentality of needing to hunt, to eat. So I saw that in my, my grandma and my grandpa.
They were depression era people and my grandma was an entrepreneur in the first of our family and built a very small business, but built a business that helped my mom be able to go to college and be the first in her family to do that. My mom built a little bit bigger business and then I've been able to build something to fairly good scale and bigger than both of them.
And I, I think when I look at my grandma, that was probably both from being depression era and from being an entrepreneur. And I grew up with that sense because she and my mom were dialed that way and so it was around me and I still have it to this day.
So yeah, I take moments where I'm like, wow, we've come a long way, but I also am hungry still and we're far away from what I want to realize with our vision. So there's a lot of work to be done. But we're also on the trajectory to realize a vision that's.
You know, when you talk about trying to be the most innovative, iconic and impactful wine brand of this generation, that's a generational vision. And so you got to stay hungry the whole generation.
Forrest Kelly
Where did your mom go to college?
Jake
My mom went to University of Arizona and then she joined the US Corps and went and served in the US army in Germany, where she met my dad, who was a sergeant on the weapons base that they were on. They were on a nuclear weapons base in Germany.
They went from there and traveled the world for a few years, ended up having my older sister in New Zealand and decided to come back to the States. And they both went back to college.
My dad for his undergraduate degree and my mom for her master's at Chico State, and then moved to the Bay Area when I was 2. So I was really fortunate to grow up in the Bay Area, kind of in the heart of the Silicon Valley during the early 80s.
I was born 83 and we moved here in 85. And yeah, it was a really special time of innovation and entrepreneurship.
And my mom built a business in the same area that my grandma did, which is marketing retail.
Forrest Kelly
So that's where you went to Berkeley, even though your parents tried to get you to go to their school?
Jake
Well, I was born in Chico, so I've always had a special bond with it. But yeah, growing up My dad worked at Stanford as a construction manager and I got to watch that campus be built and I was a big Stanford fan.
And then I got the opportunity to go to Berkeley. I played a little bit of football there and also played on the championship rugby team. It's an amazing program there. Played sports there.
Got to be a part of the fraternity system and was part of the student government too.
So I had a well rounded college experience and was very social and it got me prepared, I think for being a leader in general and building organizations.
Forrest Kelly
Oh, I bet you the alumni loves having you on the board or being an alumni because when you come to the party you're bringing the good stuff.
Jake
It is always good to have a wine guy on the team, you know, so it is easy. It's my easiest thing to contribute is that and ideas. I love coming up with, you know, different brands and ways to to share things.
So I try to contribute not only my alma mater but also on a couple other boards that I'm on.
Forrest Kelly
The Best 5 Minute Wine Podcast
Forrest Kelly
Don't forget my favorite part.
Forrest Kelly
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