Damon Raque, co-founder and managing partner at Bottle Bank, shares his inspiring journey of turning a passion for wine into a unique hospitality concept in Atlanta. Central to the discussion is the innovative idea of creating a space where wine lovers can not only store their collections but also enjoy and share them in a relaxed environment. Damon emphasizes the importance of adaptability in business, highlighting how understanding consumer needs can lead to thriving ventures. The episode explores the concept of a wine lounge, designed to encourage guests to linger and connect over their shared love of wine, contrasting sharply with traditional, high-turnover restaurant models. With a focus on creating meaningful experiences and fostering community, Bottle Bank represents a fresh take on wine culture that celebrates connectivity and enjoyment.
Damon Raque, co-founder of Bottle Bank, introduces a revolutionary concept in wine storage that blends modern amenities with a community-focused hospitality experience. Traditional wine storage often lacks engagement and social interaction. Still, Bottle Bank transforms this by offering climate-controlled vaults alongside tasting rooms and lounges where wine enthusiasts can gather and enjoy their collections. Throughout the conversation, Damon shares his journey from initial ideas centered solely on wine storage to creating a vibrant wine community that prioritizes experience and connection. The facility will feature private wine vaults for members, allowing them to store and enjoy wines from anywhere. Listeners will discover how Bottle Bank is redefining wine storage and community, making it appealing to a diverse range of wine lovers.
Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.
Links referenced in this episode: bottlebank.com
Companies mentioned in this episode: Vint.co
00:00 - None
00:01 - Introduction to Bottle Bank
00:06 - Revolutionizing Wine Storage
00:18 - Wine Storage and Community
00:29 - The Genesis of Bottle Bank
01:36 - Concept Evolution: From Storage to Hospitality
02:26 - Private Vaults and Membership Benefits
03:21 - Creating the Bottle Bank Experience
03:54 - Looking Ahead: Who is the Customer?
05:16 - Closing Remarks and Call to Action
Host
Welcome. Welcome to The Best 5 Minute Wine with Forrest Kelly.
Forrest Kelly
Traditionally, wine is stored in a cellar or basement, but bottle bank is revolutionizing this practice by offering a modern, secure, climate controlled solution with other amenities, too. We return to our engaging dialogue with Damon Raque of Bottle Bank.
Forrest Kelly
They can store it there, and more importantly, they can enjoy it.
Host
That's The Best 5 Minute Wine Podcast
Forrest Kelly
Putting this whole thing together, you did some research, right?
Damon Raque
Correct.
Forrest Kelly
Was it done through a company or your just own experiences and you just started putting them down? How did you come in to make it a clear vision?
Damon Raque
Really kind of on my own. It's morphed over time.
Initially it was, I looked at strictly wine storage, and there's a couple of folks in Atlanta that do traditional wine storage. Just a warehouse at 55 degrees, basic utilitarian storage for folks that have outgrown their current cellaring situation.
And I was looking at wine storage literally all over the world. So Australia, New Zealand, the UK, different places in Europe, all over the US.
And again, that's when I kind of realized most of these places didn't have anything that allowed people to take advantage of a wine community. You know, some had a small little tasting room or a tiny little lounge, but nothing really hospitality driven.
And in my former life, I was in sales and consulting and financial services, and did a lot of work with restaurateurs and chefs and those types of folks. So had kind of had a background in hospitality from that side of it.
And I think it started out as more of a wine storage concept supported with hospitality. And over time, as we've conceptualized the business, it's really flip flopped. Now it's more of a hospitality concept with a wine storage component.
Forrest Kelly
So like a safe deposit box kind of situation where you. When.
If you bring in a particular bottle, you know, so I don't know if you've listened to the episode, but I talked to a wine investors, and where you can buy, together with multiple people, buy a $5,000 bottle of wine, say Vint.co Perhaps you buy this expensive bottle, you bring it to the bank. Is it stored someplace else, or is it in your actual storage part of the bank?
Damon Raque
So each individual member. So we're gonna be a semi private concept. So we are open to the public, but we also have an optional membership component.
So one of the benefits of membership is an individual private wine vault. And we're gonna have two different sizes.
We're still figuring out the exact capacity, but as it stands now, we'll have one size that's gonna be between three and four cases and a second size that will be smaller at one case.
So individuals will have the ability to source wine from us, but also more importantly, wherever they obtain their wine, if it's online, if it's at a local wine store, if it's via an allocation list or a wine club subscription, we can accept their shipments, they can come and pick them up or they can say leave the wine there. At bottle bank, we will stick it in their private vault, they can store it there and more importantly they can enjoy it.
So the overall size of the space is about 9000, which about 3000 sqft is gonna be the wine vault where members can store their wine.
And the remaining square footage is gonna be again a big lounge, tasting rooms, chef's table, tasting counter, some other fun kind of amenities that we've put together to kind of create the bottle bank experience holistically.
Forrest Kelly
In our next interview with Damon Raque, co founder of Bottlebank.com, we will get into who their customer is.
Damon Raque
I envision bottle bank appealing to a variety of individuals and that's the great thing about wine. You know, it's inclusive and it is connected.
Host
Who's bringing wine to the next big scene? It's Damon Raque and he's living the dream. Bottlebend.com he's co founder too.
Damon Raque the name bottle banks the game from fine winings to sellers. He's changing the frame chandelier bar tasting nights so divine. Private events with the perfect wine.
Curated dinners and tasting so fine by the glass where you sip and shine. Private cellaring events that impress with Damon Raque, you're sipping the best.
Damon Raque the name bottle bank's the game for fine wines to sellers. He's changing the frame chandelier bar tasting night so divine. Private events with the perfect one. The Best 5 Minute Wine Podcast
Forrest Kelly
Don't forget my favorite part.
Host
Please, please like and follow.
Forrest Kelly
Close.
Co-Founder of Bottle Bank
My inspiration has always been driven by a deep passion for creating memorable experiences. At Bottle Bank, we blend luxury with accessibility, offering an elevated wine experience in the heart of Atlanta. My vision for Bottle Bank is not just to open a venue but to cultivate a community where both new enthusiasts and seasoned collectors can share their passion for wine.