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Jan. 31, 2025

The Art of Wine Appreciation with ONE HOPE's Jake Pt. 2

The Art of Wine Appreciation with ONE HOPE's Jake Pt. 2
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The Best 5 Minute Wine Podcast

Join us as we explore the world of fine wines with Jake Kloberdanz, founder and CEO of ONE HOPE Wine. This episode dives into the unique positioning of ONE HOPE in Napa Valley, where they not only craft exceptional wines but also contribute to meaningful causes with each bottle sold. Jake shares insights into the artistry of winemaking, emphasizing the importance of terroir and the community surrounding Napa's iconic vineyards. He discusses the delicate balance between price, perceived value, and true quality, revealing how a wine's context can enhance its enjoyment. With a passion for excellence and a commitment to giving back, Jake inspires listeners to appreciate wine not just as a beverage but as a vehicle for positive change.

Join Forrest Kelly and Jake Kloberdanz, the founder and CEO of ONE HOPE Wine as they delve into the vibrant world of One Hope Wine. The conversation takes a deep dive into the importance of terroir, with a particular focus on Rutherford, where some of the most iconic wineries reside. Listeners will discover the nuances of wine tasting, from developing a refined palate to understanding the impact of price on perceived quality.

Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.

Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.

Takeaways:

  • The Napa Valley has a unique terroir, contributing to the exceptional quality of its wines.
  • Wines should be evaluated not only for taste but also for their price relative to quality.
  • A wine's perceived value can significantly impact how it's experienced by consumers.
  • The mid palate experience is crucial in wine tasting and develops with experience over time.
  • Building brand equity and packaging are essential aspects of wine marketing and sales.
  • Tasting wine in a well-crafted environment enhances the overall experience and enjoyment.

Companies mentioned in this episode:

  • Camus
  • Robert Mondavi

Takeaways:

  • The Napa Valley is home to some of the most iconic wine brands, including those in the Rutherford region.
  • Wine tasting involves not just the palate but also the aroma, which informs taste significantly.
  • Perceived value and pricing can greatly influence how wine is perceived by consumers.
  • Exceptional wines often come from small production, which can justify higher price points.
  • The environment in which wine is consumed can enhance the overall tasting experience.
  • Building a strong brand and packaging is crucial in the competitive wine industry.

Companies mentioned in this episode:

  • Camus
  • Cake Bread
  • Katakolon Vineyard
  • Robert Mondavi
  • ONE HOPE Wine

Chapters

00:00 - None

00:00 - Introduction to the Podcast

01:12 - Exploring Napa Valley's Wine Heritage

02:46 - The Art of Tasting: Developing a Palate

03:59 - The Perception of Wine Value

05:27 - The Art of Wine Appreciation

Transcript
Forrest Kelly

Welcome. Welcome to The Best 5 Minute Wine Podcast with Forrest Kelly.


Forrest Kelly

Metaphorically, you're on the top of the hill, right? Of all the Napa wineries, you guys are on top.


Jake

We're definitely amongst.


Forrest Kelly

So you graduated from Berkeley with a degree in what in business. You're located in Napa. Metaphorically, you're on the top of the hill, right? Of all the Napa wineries, you guys are on top.


Jake

We're definitely amongst the greatest wine brands and families that have ever graced this country. We really admire a lot of brands around us. And yeah, we're in the Rutherford region. It's.

And we're amongst some of the most iconic brands and some great terroir. But we're also right at the middle of the 30 mile corridor that is the Napa Valley.

Starting at the very south in Carneros and stretching to the very north in Calistoga and Rutherford is this tiny little Ada that sits right in the middle of it. And a number of very famous brands started in Rutherford, including Camus and you know, we've got Cake Bread right across the street.

The famous Katokalan Vineyard is just to our south. We're at the top of the food chain as far as locations goes and we've built out a really special and unique community and property there.


Forrest Kelly

You've got 95 plus point ratings and over 100 metals. Can you highlight a few of them that you're really proud of?


Jake

Yeah, there's a lot I would like to highlight. Some of them are in barrel right now. I think we have a few wines that are as close to perfect wine as we've done in our history.

I just tasted through our 22s that are in early release, you know, and usually you'll tell people to hold onto them for 12, 24 months at least before they open them, but these things are drinking amazing out of the bottle. And just seeing, you know, I've had vintages, our 2014 through 2018 estate vintages off our Rutherford property are amazing.

Those are under the brand Estate 8 and they're only accessible by allocation because we just don't make enough of them, you know, our Oakville Cabernet and our Russian River Pinot Noir and Chardonnay are crowd favorites at the winery. Our Vintner Red blend that's gotten a 96 point rating as well as our Vintner Cab that's got a 93 point rating.

And those are affordable, you know, 25 to $30 price point wines as well as far as white wines. And one of our most Special wines is our Fume Blanc that we also do off of our property with our Sauvignon Blanc grapes.

And pay homage to the neighbors to the south of us. The Robert Mondavi brand and winery and his family story. Those are some of my favorite.

I rattled off a bunch, but Russian River Pinot, Russian Richard, our Oakville Cabernets, the state Cabernets we do off the property. And that Fume Blanc, along with our Vintner collection Cabernet and red blend that are easy to get.

And I recommend buying, you know, a six pack or a case of those to hold in the cellar at any time or in your cupboard if you don't have a cellar.


Forrest Kelly

You know, when you're growing up on this. Did you. Have you developed your palate? Because you said you've tasted some of these wines and you say this is it, thumbs up.

Have you developed that taste or were you just born with it, where you can taste good from bad?


Jake

My palate's good. I'm advanced in wine. I have a really good nose for wine, better than my tasting palate.

And your nose is about, I think, arguably as important as your tongue and the tasting wine. Smelling wine informs your taste a lot.

There's different parts of the wine tasting experience from how well you taste sugar and fruit on the tip of your tongue, to tannin in your cheeks, to acidity in your throat and alcohol in your chest.

But what develops the most and as you get more advanced is being able to kind of feel the wine and the texture of the wine and the weight of the wine on the mid palate. I would say the mid palate is the part that's progressed the most since the early years for me.

And so, yeah, I think I'm a good person to tell you if a wine's extraordinary, really good, good enough or not, I won't drink it. And those are kind of my buckets, you know, And I think being able to identify if that's a wine that should go to market.


Forrest Kelly

So you mentioned price there. Just out of curiosity, how much of that plays into the quote, unquote, taste of the wine?


Jake

A lot of people, when they pay a lot for a wine, the perceived value, they have a good chance of them perceiving it to be really good wine too.

There's also the potential that it doesn't deliver for what how much it was, you know, and so I think a 40 to $75 price point affordable luxury wine to luxury gets a little bit more room. And a really good one of those stands out and people will say it's excellent. And they're really. What they're saying is it's excellent for the price.

So I think a lot of our brains go to relative value and like, how good is it? And then how good is it relative to the price?

At the same time, if you're in the wine industry, you know that a big portion of that is tied to it being a great wine and there being demand for it. But a big portion of it's tied to the supply and demand curve. How much of it is there to sell?

And if it's really small production, you can afford to put it at a really high price and you don't have to sell it. Turn it over really fast. And there's not a lot of it. So supply and demand has a lot to do with it.

Packaging and brand equity, building that over time. That's the magic that also has a lot to do with it and then taste and how it's presented.

You know, when you drink a wine out of a perfect glass in a beautiful tasting room surrounded by vines, it does tend to taste better, just like wine tends to taste better when you're with people you like.


Forrest Kelly

In the vineyard where the sunlight shines.
We're pouring hope with every vine A glass of joy so, so true Raising love in all we do Every bottle shared Tonight brings the world a little light One hope Wine wine dream we're changing lives with every we rise and thrive Pouring love sharing the dream Together we're stronger than it seems One whole wine One heart a cause divine Making the world better One glass at a.


Forrest Kelly

The Best 5 Minute Wine Podcast


Forrest Kelly

Don't forget my favorite part.


Forrest Kelly

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