Takeaways:
The growing involvement of women in the wine industry has significantly shifted marketing strategies. As the primary consumers of wine, women influence how products are presented and sold. The storytelling aspect of wine enhances the customer experience and creates deeper connections. Social interactions around wine consumption have become increasingly important in today's society. Technology has changed how accounts order wine, but tasting remains an irreplaceable experience. Post-COVID, restaurants face higher challenges, making unique, artisanal offerings more valuable.
Companies mentioned in this episode:
Southern Glazer
Your Host: Forrest Kelly (https://www.thebestwinepodcast.com/) is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks (https://www.garthbrooks.com) to Kevin Costner (https://www.imdb.com/name/nm0000126/). A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel (https://welpmagazine.com/20-best-travel-podcasts-of-2021/), Top 5 Minute (https://podcasts.feedspot.com/5_minute_podcasts/?feedid=5480015), and Top Wine Podcasts (https://wine.feedspot.com/wine_podcasts/).
Episode link: https://play.headliner.app/episode/23633472?utm_source=youtube
