Takeaways:
• The growing involvement of women in the wine industry has significantly shifted marketing strategies.
• As the primary consumers of wine, women influence how products are presented and sold.
• The storytelling aspect of wine enhances the customer experience and creates deeper connections.
• Social interactions around wine consumption have become increasingly important in today's society.
• Technology has changed how accounts order wine, but tasting remains an irreplaceable experience.
• Post-COVID, restaurants face higher challenges, making unique, artisanal offerings more valuable.
Companies mentioned in this episode:
• Southern Glazer
Your Host: Forrest Kelly (https://www.thebestwinepodcast.com/) is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks (https://www.garthbrooks.com) to Kevin Costner (https://www.imdb.com/name/nm0000126/) . A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel (https://welpmagazine.com/20-best-travel-podcasts-of-2021/) , Top 5 Minute (https://podcasts.feedspot.com/5_minute_podcasts/?feedid=5480015) , and Top Wine Podcasts (https://wine.feedspot.com/wine_podcasts/) .
